Texas Tech is the favorite to win the Big 12 in 2026 with odds of +100, following their historic first conference title last season. The Red Raiders have invested even more in NIL than their previous $25 million, making them the most expensive roster in the Big 12.
Despite quarterback uncertainty after Brendan Sorsby's departure due to gambling violations, the Red Raiders return 23 starters and added a top transfer portal class. BYU is the second favorite at +550, while Oklahoma State looks to rebound from a 1-11 season. fishroad-app.com
