The kingdom, designated as host 1.5 years ago, claims preparedness for any challenge presented by the tournament. This comes as Saudi Arabia's Public Investment Fund (PIF) changes its sports strategy, moving away from backing the LIV Golf circuit and luxury projects like artificial ski slopes planned for the 2034 Asian Winter Games.
While maintaining investment in football, the PIF is now emphasizing sustainability and control with infrastructure positioned as a growth model. The nation's football landscape continues evolving with the Al-Kholood club recently acquired by American investor Ben Harburg, marking the first foreign ownership in the Saudi top division. mchezo.co.za
