sports

FIFA Drops Plan to Create World Cup Commercial Subsidiary

Published August 1, 2026 · Updated August 1, 2026 · Mundo Deportivo

FIFA president Gianni Infantino announced that the federation will not proceed with its plan to create a subsidiary to commercialise the World Cup, citing internal divisions.

Gianni Infantino revealed in a press statement that FIFA will abandon its proposal to establish a subsidiary for the World Cup’s commercial activities. The decision follows extensive consultations that highlighted divisive reactions within the organization.

Infantino emphasized that the project no longer aligns with the federation’s goal to unify and improve the sport, and therefore will not move forward. freshyourfeel.com

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