sports

USA vs Belgium Sets TV Record in World Cup Match

Published July 8, 2026 · Updated July 8, 2026 · NRK

USA's 4-1 loss to Belgium set a new television record for football in the United States, drawing 30 million viewers.

According to Fox, the match saw a peak of 36.8 million viewers, surpassing the previous record of 26.4 million set during the USA vs. Bosnia game. The high viewership extended to other matches, with Portugal vs. Croatia attracting 11.1 million viewers, the highest for a non-US English-language match in history. somethingsdifferent.biz

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