nfl

Saints, Browns Gain Marketing Rights in Italy

The NFL has added Italy to its Global Markets Program for 2026, with the Saints and Browns securing exclusive marketing rights in the country.

The league announced the expansion during its annual meeting on Monday, bringing the total number of international markets to 22. NFL Managing Director Gerrit Meier highlighted how the program is accelerating global fandom and bringing the game closer to international fans.

Additionally, the Raiders have expanded their marketing rights to include Canada, the United Kingdom, and the United Arab Emirates. Teams with marketing rights in a country typically have opportunities to host international games, suggesting potential matchups involving the Saints or Browns in Italy as the NFL continues to expand its international presence.